· In our questionnaire there were 3 people who chose to answer under the age of 18, which is only 10%. 1 person was over the age of 40 and the other 26 people were aged 18-25. This means our target audience will unanimously be aged 18-25 as these are the majority of aged who chose to answer our questionnaire. In order to reach this demographic we think we will have to make our video youthful yet sophisticated rather than too childish or too serious.
· 17 males answered our questionnaire along with 13 females. Due to the fact these figures are so close we have decided to not target our video at a specific gender, there will be no preference towards male or female satisfaction when planning our video as they both proved to be equally interested in answering our questionnaire regarding music videos.
· In terms of employment status, 24 of the people who answered are full-time students, 12 people are in part-time work, 2 are unemployed, 1 person is in full time work and one person is a part-time student. These statistics show that the majority of my audience were full-time students, because of this; we will tailor our music video to be shown in student based areas, such as student union areas and TV channels which students will regularly watch e.g. MTV.
· 26 of the people who answered our questionnaire said they do watch music videos and only 4 said that they didn’t. We think that these statistics make the results of our questionnaire relatively reliable and representative.
· With regards to the question ‘where do you watch music videos?’ we allowed the people answering our questionnaire to give more than answer. The options were internet, TV and other. Internet gained 27 votes; TV received 12 and one person ticket other. I think that these results show that we must design our music video and single branding to be promoted and sold online, this means all production must be in high definition and shot to fit a large screen effectively.
· 28 people said they watched music videos on YouTube, only one person said Vevo and one more person said other. This unanimous vote clarifies that our music video will predominantly be published on YouTube so we must aim to publish our final video on this website first.
· In this question, ‘what music genres do you like?’ we again, allowed the people watching our questionnaires to tick more than one answer. 23 people said Indie/Alternative and this was the dominant answer. The other answers, rock, country, pop, R&B, singer/songwriter and other averaged out at 11 votes each. These votes have clarified our decision to use a song of the indie/alternative genre in the hope that this will gain a good reception from our audience.
· With regards to TV channels that play music videos, 19 people said they watch music videos on MTV, this was the highest scoring option. 4music gained 12 votes, Viva received 6, 2 people said The Hits and 3 people said other. We have decided to use MTV as a promotional platform for our music video and strive to have it shown on this TV channel as it has proven to be most popular.
· 13 people said they watch music video’s every week, 10 said every day, 2 said every month and 3 said other. Our target audience, ages 18-25 are likely to watch music video’s more regularly therefore we believe that these are the people that claim to watch music videos daily/weekly.
· 26 people said that the found out about new music via internet, therefore our video must be widely published and promoted on this platform. Secondly, 13 people said radio; this platform, will not be helpful to us as a music video is visual. 11 people said TV helps them find out about new music therefore we must use our target TV channel, MTV to promote and display our video.
