Monday 13 October 2014

Magazine Pitch

Questionnaire Analysis

Analysis
My questionnaire provided me with a lot of answers allowing me to tailor my magazine to hopefully fit my target market most appropriately. My primary target audience in terms of age will be 18-35 as this was the age of 60% of the people who chose to participate in my questionnaire. I won't be designing towards a specific gender due to the fact that the results I received were almost very split; 60% male and 40% female. I have decided to make my magazine monthly as this was the majority vote in my questionnaire. In terms of the questions regarding the most popular music act of today and who would the audience like to see featured, the answers were very even and split between a few big names. Because of this, I shall choose who to feature in my magazine by assessing and researching who are the biggest, most talked about artists at the current time. Either 70% or over voted Yes to being interested in interview features or musical recommendations in a magazine. Because of this being such a large percentage, I shall include them in my own music magazine. 50% of the participants said that the wouldn't pay more than £3 for a magazine, therefore my magazine will be priced lower than that. There was more or less a four way split when asking for a preferred colour scheme however the highest percentage of 35% was for dominantly black, but due to the fact all answers were quite split and there was no clear feedback, I think I will use a mixture of a few darker colours. 55% said they would prefer to see albums advertised, therefore that is what I shall include. 55% also said that the cover star would prevent them from buying a specific magazine, so I must be very careful when deciding on mine.  



Audience Questionnaire Results




I have made a qualitative questionnaire as opposed to a quantitative one due to the fact only one of my questions involves numerical data which is question one regarding age. The eleven other questions I have produced require answers which are personal to the individual or are opinions.

Quantitative - Closed questions usually regarding numerical data.
Qualitative- Open ended questions with answers regarding personal thoughts and opinions.

Audience Questionnaire


o   How old are you?
15% - 0-18
60% - 18-35
10% - 35-50
15% - 50+

o   What is your gender?
60% - Male
40% - Female

o   How often do you purchase a magazine?
20% - Weekly
60% - Monthly
20% - Every couple of months

o   What type of magazine genre do you usually opt for?
10% - Sports
70% - Music
20% - Fashion

o   Who do you think is the most popular musical act of today?
20% - Pharrell
20% - Ed Sheeran
35% - Beyoncé 
10% - Lana Del Ray
15% - Jay Z

o   What musical acts you would you like to see featured in a magazine?
10% - Ellie Goulding
30% - Queen
20% - Kanye West
10% - Miley Cyrus
30% - Beyoncé

o   Are you interested in interview features in a magazine?
75% - Yes
25% - No

o   Do you find the musical recommendations and reviews useful?
70% - Yes
30% - No

o   How much are you willing to pay for a magazine?
30% - No more than £2
50% - No more than £3
20% - No more than £4

o   What colour scheme would you expect?
35% - Dominantly black
20% - Reds, pinks, purples
25% - Dominantly white
20% - Dark colours

o   What type of advertisements would you prefer to see?
55% - Albums
20% - Food/drink
25% - Fashion

o   Has or would the cover star of a magazine ever prevent you from buying it?
45% - Yes
55% - No

Monday 15 September 2014

School Magazine

I produced a front cover and contents page for a school magazine featuring pictures taken by myself. The documents had to feature a medium shot on the front cover and be attractive to the target audience of school pupils and parents.



 

 


 

Profile

  • Name: Hannah Wood

  • Age: 17

  • School: Heworth Grange

  • A Levels: Media, Sociology, Geography, Business

  • Purpose of blog: To document my research and projects produced in A Level media studies