Hannah Wood Media: Digipack Research

Saturday 24 October 2015

Digipack Research

I have analysed the digipack for Rihanna's album 'Loud' for one reason - there is a variety of human shot types included: extreme close up, medium and long shots. The digipack I plan to produce will also include a number of human shots from different angles with different shot types, therefore I have analysed this example to potentially gain inspiration and ideas for my own work. Regardless of the fact that Rihanna is a female and our video will feature a male, the same types of shot can be used. I have also decided to analyse the back page of a digipack by Amiee Mann, the dark simplistic style with a single main landscape image is the look I too want to achieve.
My partner Sarah has also analysed two digipacks by Mumford and Sons and Imagine Dragons. We plan to compare our collected research and use each others findings to sculpt our own inspiration to create our final digipacks.

Target Grade: A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process.

My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be anexcellent understanding of the significance of audience feedback.

My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.