Hannah Wood Media: Poster Research

Friday 16 October 2015

Poster Research

I have decided to analyse two music promotional posters:

- 'Only By The Night' by the Kings of Lion
- 'Sigh No More' by Mumford and Sons

I have chosen these posters because they both contain numerous photos of males. I am intrigued by the dark tones used in both posters and want to study these choices used with font colour and photo colour adjusting to achieve a similar colour range in my poster. I like how in both posters there is very little text at the bottom of the page, this is an approach I wish to take also. In Sigh No More I like the clean cut image of four equally sized squares all containing similar images of men; I could potentially replicate this is in my poster or album by using for same sized images creating one large square. In the 'Only By The Night' poster there are a number of images merged into one to create a final miss-shaped male head, I love this idea and could potentially choose to work on something similar.

My partner Sarah has also analysed two promotional posters by 'The Weekend' and 'The 1975.' These are both printed in black and white which is a route I could potentially take by using shadows and heavy tonal work. I will discuss her research findings with her and gather any information I can.

Target Grade: A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process.

My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be anexcellent understanding of the significance of audience feedback.

My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.