Hannah Wood Media: Music Video Editing

Tuesday, 8 December 2015

Music Video Editing - Session 2

After the instrumental containing the time-lapses, the first line of the song is 'is this just an illusion.' During this line, we have decided to fit in a shot of the man walking away from the camera down an enclosed back street, this is a metaphor demonstrating the emotion of him feeling trapped in the city of Newcastle to study, rather than being free back home in NYC. We chose to use this shot at this specific time in the song due to the fact that after the man's footsteps match in time with the 3 beats of the song following the opening. The sound and imagery is in sync making the video more professional.
During this session we also edited together more shots of the man walking around this street in order to set the initial atmosphere of the video with the man feeling trapped and alone. We have used 15 shots all including the man, with a couple of location shots in between with the hope that this will introduce him to the video and clarify his emotion by continuing to display a constant negative facial expression until 1:05 minutes. Due to this opening section containing the man being so long, the audience are able to remember it and refer back to his emotion throughout the video as we begin to continue the story by adding establishing shots and the shots of New York which are the thoughts and dreams in his head.

Target Grade: A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process.

My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be anexcellent understanding of the significance of audience feedback.

My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.