Hannah Wood Media: Music Video Editing

Wednesday 16 December 2015

Music Video Editing - Session 5

At 2:31 the second chorus begins and we introduced this by using a fading transition to merge a shot of the Baltic building in Newcastle with the new World Trade Centre in New York. Before the tempo dramatically increases we included a cut to black to display a clear change in locations. When the lyrics say 'lift me up' we wanted to include worms eye view shots showing the scale of the city emphasising the height of the buildings. Within the chorus the word 'America' is repeated frequently and after playing with different timings on iMovie we decided to change each shot on the word America to make the video really fit with the song and flow with the phase and tempo of the song. These shots don't change dramatically on the word America, sometimes the same setting is shown just from a different angle. At the end of this section of the song are the lyrics 'give me strength to press on,' here we have included a shot I filmed from the Rockefeller Centre which shows the entire length of Central Park through to the other end of Uptown New York. This shot features miles of land which I think can be used as a visual metaphor of moving forward to 'press on.'

Target Grade: A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process.

My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be anexcellent understanding of the significance of audience feedback.

My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.