Hannah Wood Media: Music Video Editing

Monday 14 December 2015

Music Video Editing - Session 3

At 1 minute 4 seconds the first chorus begins and the initial line is 'Rise to the top of the world America.' Because of this and to link the lyrics to the video we decided to cut to the first shots of footage from my trip to New York and introduce this new location to the video. We decided to transition between the two locations by using the shot of a lift here in Gateshead merging into a shot from a lift in New York which represents the adjective 'rise' in the lyrics. We suffered a problem with this when I was unfortunately unable to find a lift in New York which had windows showing the setting outside. To combat this issue we decided to still insert the clip of the lift in England and as it cuts to black, cut to a view of New York City from the top of the Rockefeller Centre. This way we are still referencing the 'Rise' element. This section is also perfectly timed to cut to the first clip of New York on the word 'Rise.' Following the location transition and the chorus introduction is a series of clips from New York introducing the location throughout the chorus. We have decided to try and use the New York clips mostly only in the choruses as this is the point in the song where America is sang about. Clips of New York continue throughout the chorus until 1 minute 48 seconds where the video cuts to a shot of the man lip singing the lyrics 'from farmers in the fields' which is the beginning of the second verse were we currently plan to mostly use shots of England and a few of America.

Target Grade: A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process.

My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be anexcellent understanding of the significance of audience feedback.

My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.