Hannah Wood Media: Music Video Editing

Friday, 18 December 2015

Music Video Editing - Session 7

As the instrumental comes to a close at 3:45 the tempo increases with a consistent beat being played at a higher volume. As a build up to the final chorus we have split a shot of the man walking down a back street with a contemporary shot of the empire state backwards and forwards five times in four seconds. This shows a split between the man and his dreams and the severity of his homesickness. At the beginning of the final chorus we have again illustrated the word 'America' by including a panning shot of a lit-up American flag as the word is sung at 3:55. The music video comes to a close with various inter-changing shots of both cities and is closed with two distinctive shots. The man is seen walking out of the end of the underpass, the same one he was filmed wandering through at the beginning which is followed by the final sped-up shot of an airplane taking off and flying over New York. I think this is a peaceful close to the video.

Target Grade: A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process.

My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be anexcellent understanding of the significance of audience feedback.

My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.